In the land of a million (or more) choices, people are choosing “less”. Why?
-To find refuge from the deluge of marketing messages to buy more?
-To rebel against “the system”?
-To make a political statement?
-To protect the environment?
-To identify as a revolutionary?
-To search for more stillness, more peace?
Trends such as the rise in minimalism indicate that people are looking for a break from our consumption-heavy culture. Individual reasons vary, and I’m sure the list above is non-exhaustive.
I’m curious about this because I’m in this camp; feeling exhausted from all of the options of the many things I’m encouraged to want.
Western wealth makes room for a relatively boundary-less environment. The muscles of discipline, focus, and intentionality wither. The abundance yields boredom. So we create systems to place boundaries on our boundary-less environment.
We thirst for discipline, focus, and intentionality. For entertainment from our non-consumption.
These challenges to live smaller, more contained, more compliant… can be noble and freeing and statement-making. But I’m reminding myself that the choice for less is ultimately for the able.