My research explores the intersection of markets + culture with a focus on cultural marketing strategy and the phenomenon of social acceleration. Other research interests include branding and sustainability.
Three beliefs guide my research: 1) Marketing is first and foremost about people, 2) Marketing is socially and culturally embedded, and 3) Marketing should play a role of constructive engagement in society’s most important issues.
Read more about my research philosophy here.
manuscripts published and forthcoming:
Grace, Sarah C. (2021), “The Intermingling of Meanings in Marketing: Semiology and Phenomenology in Consumer Culture Theory,” online first at AMS Review.
Rapert, Molly, Anastasia Thyroff, and Sarah C. Grace (2020), “The Generous Consumer: Exploring Generosity and Pro-Social Dispositions as Antecedents to Cause-Related Purchase Intentions,” online first at Journal of Business Research.
presentations:
Grace, Sarah C. (2020), “Consumer Deceleration Through Cultural Borrowing and Critical Reflection,” Presenting at the 2020 Association for Consumer Research working paper session, Remote location, October 1-4, 2020.
Grace, Sarah C. (2019), “The Social Construction of Mythologies,” Presented at the 2019 Association for Consumer Research working paper session, Atlanta, October 17-19, 2019.
Grace, Sarah C. (2019), “The Social Construction of Mythologies,” Presented at the 2019 Consumer Culture Theory Conference poster session, Montreal, July 17-July 19, 2019.
Grace, Sarah C. (2019), “We now interrupt this dominant social paradigm: Promoting sustainable lifestyles through market-enabled global mélange,” 44th Annual Macromarketing Conference, Cleveland, June 25-28, 2019.
Grace, Sarah C. (2019), “The Social Construction of Mythologies,” Presented at the 2019 AMS Conference, Vancouver, May 29-31, 2019.
Grace, Sarah C. (2019), “The Bricolage of Danish Hygge in the United States,” Presented at the 2019 Southeast Marketing Symposium, Memphis, February 7-9, 2019.
Grace, Sarah C. (2018), “Closing the Sustainable Consumption-Production Gap: Life Cycle Thinking in Consumer Research,” 43rd Annual Macromarketing Conference, Leipzig, July 9-13, 2018.
Grace, Sarah C. (2018), “The Bricolage of Cultural Tradition: Danish Hygge in the United States,” Presented at the 2018 Consumer Culture Theory Conference poster session, Odense, June 28-July 1, 2018.
