research

My research explores the intersection of markets + culture with a focus on cultural marketing strategy and the phenomenon of social acceleration. Other research interests include branding and sustainability. 

Three beliefs guide my research1) Marketing is first and foremost about people, 2) Marketing is socially and culturally embedded, and 3) Marketing should play a role of constructive engagement in society’s most important issues. 

Read more about my research philosophy here.

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*A copy of my dissertation, “Social Acceleration in the Marketplace: Three Essays Exploring the Intersection of Culture and Consumption”, will be available on ProQuest May 2022.

manuscripts published and forthcoming:

Grace, Sarah C. (2021), “The Intermingling of Meanings in Marketing: Semiology and Phenomenology in Consumer Culture Theory,” online first at AMS Review.

Rapert, Molly, Anastasia Thyroff, and Sarah C. Grace (2020), “The Generous Consumer: Exploring Generosity and Pro-Social Dispositions as Antecedents to Cause-Related Purchase Intentions,” online first at Journal of Business Research.

presentations:

Grace, Sarah C. (2020), “Consumer Deceleration Through Cultural Borrowing and Critical Reflection,” Presenting at the 2020 Association for Consumer Research working paper session, Remote location, October 1-4, 2020.  

Grace, Sarah C. (2019), “The Social Construction of Mythologies,” Presented at the 2019 Association for Consumer Research working paper session, Atlanta, October 17-19, 2019. 

Grace, Sarah C. (2019), “The Social Construction of Mythologies,” Presented at the 2019 Consumer Culture Theory Conference poster session, Montreal, July 17-July 19, 2019. 

Grace, Sarah C. (2019), “We now interrupt this dominant social paradigm: Promoting sustainable lifestyles through market-enabled global mélange,” 44th Annual Macromarketing Conference, Cleveland, June 25-28, 2019. 

Grace, Sarah C. (2019), “The Social Construction of Mythologies,” Presented at the 2019 AMS Conference, Vancouver, May 29-31, 2019.

Grace, Sarah C. (2019), “The Bricolage of Danish Hygge in the United States,” Presented at the 2019 Southeast Marketing Symposium, Memphis, February 7-9, 2019.

Grace, Sarah C. (2018), “Closing the Sustainable Consumption-Production Gap: Life Cycle Thinking in Consumer Research,” 43rd Annual Macromarketing Conference, Leipzig, July 9-13, 2018.

Grace, Sarah C. (2018), “The Bricolage of Cultural Tradition: Danish Hygge in the United States,” Presented at the 2018 Consumer Culture Theory Conference poster session, Odense, June 28-July 1, 2018.