Three beliefs guide my research: 1) Marketing is first and foremost about people, 2) Marketing is socially and culturally embedded, and 3) Marketing should play a role of constructive engagement in society’s most important issues. 

Read more about my research philosophy here.

*A copy of my dissertation, “Social Acceleration in the Marketplace: Three Essays Exploring the Intersection of Culture and Consumption”, will be available on ProQuest May 2022.

publications:

Grace, Sarah C. (2021), “The Intermingling of Meanings in Marketing: Semiology and Phenomenology in Consumer Culture Theory,” AMS Review, 11 (Special Issue), 70–80.

Rapert, Molly, Anastasia Thyroff, and Sarah C. Grace (2021), “The Generous Consumer: Exploring Generosity and Pro-Social Dispositions as Antecedents to Cause-Related Purchase Intentions,” Journal of Business Research, 132 (August), 838–847.

Sarah C. Grace, J. Manual Meija, Molly I. Rapert, and Anastasia Thyroff (2021), “Emotional Awareness in Time of Disruption: The Impact of Tolerance for Ambiguity, Worry, Perceived Stress, Helpful Communication, and Past Experience on Student Satisfaction”. Online first at Marketing Education Review. DOI: 10.1080/10528008.2021.1944812 

presentations:

Grace, Sarah C. (2020), “Consumer Deceleration Through Cultural Borrowing and Critical Reflection,” Presenting at the 2020 Association for Consumer Research working paper session, Remote location, October 1-4, 2020.  

Grace, Sarah C. (2019), “The Social Construction of Mythologies,” Presented at the 2019 Association for Consumer Research working paper session, Atlanta, October 17-19, 2019. 

Grace, Sarah C. (2019), “The Social Construction of Mythologies,” Presented at the 2019 Consumer Culture Theory Conference poster session, Montreal, July 17-July 19, 2019. 

Grace, Sarah C. (2019), “We now interrupt this dominant social paradigm: Promoting sustainable lifestyles through market-enabled global mélange,” 44th Annual Macromarketing Conference, Cleveland, June 25-28, 2019. 

Grace, Sarah C. (2019), “The Social Construction of Mythologies,” Presented at the 2019 AMS Conference, Vancouver, May 29-31, 2019.

Grace, Sarah C. (2019), “The Bricolage of Danish Hygge in the United States,” Presented at the 2019 Southeast Marketing Symposium, Memphis, February 7-9, 2019.

Grace, Sarah C. (2018), “Closing the Sustainable Consumption-Production Gap: Life Cycle Thinking in Consumer Research,” 43rd Annual Macromarketing Conference, Leipzig, July 9-13, 2018.

Grace, Sarah C. (2018), “The Bricolage of Cultural Tradition: Danish Hygge in the United States,” Presented at the 2018 Consumer Culture Theory Conference poster session, Odense, June 28-July 1, 2018.

awards:

Winner of AMS Review/Sheth Foundation Doctoral Competition for Conceptual Articles (May 2019)

Best Doctoral Student Conference Paper – 43rd Annual Macromarketing Conference (July 2018)

Distinguished Doctoral Fellowship – University of Arkansas (2017-2021)