Hi there! I’m Sarah. And if you’re interested in understanding the relationship between marketing, culture, and the everyday lives of consumers, we’d have a lovely conversation.
My work explores the intersection of consumer culture + marketing strategy.
I’m fascinated by how meanings in culture change (or don’t) over time, and I believe that the key to sharp cultural marketing strategy is managing these meanings at the brand level. I also believe that marketing in this way can change the world – helping businesses engage constructively in social issues like sustainability, equity, and consumer well-being.