Hi there! I’m Sarah. And if you’re interested in understanding the relationship between marketing, culture, and the everyday lives of consumers, we’d have a lovely conversation.

My work explores the intersection of consumer culture + marketing strategy. 

I recently earned a PhD in Marketing at the University of Arkansas, studying under the gracious direction Jeff Murray and the foundations of Consumer Culture Theory and Macromarketing.

I’m fascinated by how meanings in culture change (or don’t) over time, and I believe that the key to sharp cultural marketing strategy is managing these meanings at the brand level. I also believe that marketing in this way can change the world – helping businesses engage constructively in social issues like sustainability, equity, and consumer well-being.