Researcher · Strategist · Storyteller
Marketing Professor & Consumer Culture Researcher
Creatively illuminating insights to provoke conversation & change — because business, done with purpose, is one of the most powerful forces for good we have.
About
I study consumer culture not from the outside, but from within it — as a former retail executive, a marketing professor, a community member, and a mother. That inside-outside perspective is what I bring to every classroom, every research question, and every conversation.
Before academia, I spent nine years inside three of America's most influential retail organizations — Walmart, Target, and Hallmark — leading brand equity research, competitive positioning, and consumer empathy initiatives. I left that world with deep conviction that the way we consume shapes who we become, and that business has a genuine role to play in bending that arc toward something better.
My research sits at the intersection of consumer well-being, temporal resistance, and sustainable consumption — examining how people push back against the relentless acceleration of modern life through their everyday choices. My teaching brings that research alive for students learning to lead with purpose in a complicated commercial world.
I believe the most powerful insights are the ones that connect disparate dots — showing how a global force manifests in a local moment, how a business decision ripples into a cultural one. That's the work I'm here to do.