Teaching
Teaching marketing is far more than delivering content. It's about opening students' eyes to how marketing shapes the world around them — and to their own role in shaping what comes next.
My approach is grounded in three convictions: that relevance unlocks curiosity, that marketing is inseparable from ethics and culture, and that a classroom should be a place where students feel genuinely seen.
Teaching Philosophy
I begin every semester by asking students to share their goals, whether they dream of running a Fortune 500 company or competing in an Ironman. Those aspirations become touchstones. Marketing concepts come alive when students see their own lives in them.
Marketing is woven into economics, sociology, behavioral science, and human culture. I draw on all of it. When we discuss consumer behavior, we might explore behavioral economics. When we analyze global markets, we dig into cultural anthropology. The goal is flexible, creative thinking that transcends any single discipline.
And underneath all of it: sincerity. I believe in creating a classroom where curiosity thrives, where no question goes unjudged, and where students are prepared not just to succeed in business, but to lead it with intention toward something genuinely good.
Marketing concepts come alive when students can see themselves in them. Personal connection is the engine of learning.
From behavioral economics to cultural anthropology — I teach marketing as what it actually is: a human discipline.
Teaching is a privilege. I bring my whole heart to it, and I ask the same investment in return.
Great marketing creates value for multiple stakeholders — customers, communities, and society — not just the bottom line. Purpose and profit aren't opposites; they're partners.
Courses
All of my courses circle back to this question. The context changes — a lecture hall in Fayetteville, a classroom in northern Italy — but the underlying inquiry is the same: how can marketers create genuine value for customers, communities, and society?
University of Arkansas · Honors · MKTG 343H3
A foundation in marketing as a framework for understanding people, culture, and change.
This course introduces students across disciplines to marketing as far more than advertising and selling. It's a framework for understanding human behavior, culture, and the way value is created and exchanged in the world around us.
Students develop both analytical and creative thinking through real-world case analysis, cross-cultural collaboration, and a personal branding project that helps them translate their own strengths into a professional identity.
Real-world case analysis connecting marketing to live cultural and business moments
"BE IT. DO IT. SAY IT." personal branding through CliftonStrengths and Simon Sinek's Golden Circle
UpSkill Fridays — ethical AI integration and real-time market analysis
University of Arkansas · Upper Division · MKTG 44303
Strategic thinking at the intersection of retail, ethics, and what it means to create value for society.
This upper-division course asks students to think about retail not just as a business discipline but as a cultural and ethical force — one that shapes consumption patterns, community life, and societal values.
Students develop the describe-diagnose-recommend framework used by professional strategists, applying it to real retail cases through the lens of multi-stakeholder value creation. The goal is to develop students who can build businesses that are both commercially excellent and genuinely good.
Stakeholder-centered retail strategy framework
Real-case consulting deliverables using the describe-diagnose-recommend model
Study Abroad · CIMBA · Paderno del Grappa, Italy
Marketing as a lens for understanding culture — studied from inside one.
Offered through the CIMBA study abroad program in Paderno del Grappa, Italy, this course places students inside the material they're studying. Living and learning abroad makes the concepts of cultural adaptation, global consumer behavior, and cross-cultural communication tangible in ways a traditional classroom rarely can.
Using the framework of cultural intelligence, students examine how consumer behavior, brand strategy, and market dynamics shift across cultures. They develop the adaptive thinking and global perspective that international business demands through lived experience rather than theory alone.
Immersive learning in Northern Italy — culture as classroom
Cultural Intelligence (CQ) framework applied to real market analysis
Cross-cultural consumer behavior and global brand strategy