I teach Global Marketing at the University of Arkansas.
In the process of designing the curriculum uniquely for this course, I asked myself a guiding question: What is one skill that I can equip my students with that they can carry with them after the class is over? As a result, my Global Marketing course focuses on the development of cultural intelligence– fostering curiosity, knowledge, and development of strategy for engaging with other cultures.
An amazing experience. This is one of the few classes that towards the end makes you feel like you have acquired a skill you can apply in the real world. It is really hard to teach about cultural intelligence, but Sarah Grace does it beautifully.
I believe that marketing is all about people: understanding their needs and how to best provide value to them in the marketplace. Though we talk about this premise within a global context during my class, cultural intelligence is a transferable skill that students can apply to any future career or endeavor, global or domestic.
It is a course where ideas are stretched and your viewpoint will be changed on how you look at every situation in your daily life, domestically, and in your professional career.
To facilitate development of cultural intelligence, my class features an experiential-based discussion format. Students prepare Executive Summaries compiling insights and questions based on current events related to the global economic and political environment, developing markets, and marketing examples. Additionally, we spend several class periods exploring cultural clusters around the world and how marketers have successfully (and sometimes unsuccessfully) engaged with those cultures. Time in class centers on presentation of additional material and open discussion.
Rather than the readings being definitional based, they were applicable to the real world. I have enjoyed lectures and the information provided. I love how the course was set up to stimulate real world situations rather than text-book knowledge and tests. I have taken away so much from this course/professor and wish I could take it again.
Undoubtedly, the most rewarding part of this course for me as an instructor has been the many meaningful conversations that arise from examining cultures different than our own. I remind my students frequently that though we certainly learn about global marketing channels, promotions, product adjustments, and the like, we are primarily learning how to understand people in their cultural context, no matter where in the world they might be. I have had many students tell me that because of this unique perspective practiced in class, they interpret the world around them with more openness and curiosity.
Sarah Grace is a wonderful professor, I truly have never had an instructor truly want to engage the students as much as she does. Her class is interesting and she provides a ton of real world examples, this was one of the first classes that truly interested me. Additionally, she truly wants to help her students in any way possible.